I am not surprised the 'old school' guys are resisting, they were probably brought up on the high sulfur stink like hell cutting oils and don't feel comfortable unless they are working in a cloud of smoke and oil mist.
It is possible you could get better tool life with an emulsion type coolant because you will get better cooling right at the cutting edge. If you do switch I suggest you go with a much richer mix than most manufacturers suggest. I find this works better on operations like tapping and broaching where the tool is moving slowly under lots of pressure, shaping and hobbing is similar in this respect.
An open mind is a virtue...so long as all the common sense has not leaked out.